Ideas for Nokia:
Sketches:
Scamp:
Mock-up:
Truth/Insight: Nokia
Competitors have come and gone but Nokia 3310 is still alive and kicking.
Ideas for The National Lottery:
Sketches:
Scamp:
Mock-up:
Truth/Insight: The National Lottery
Truth: The National Lottery makes an average 7 new millionaires every week create your own luck – will you be next?
Idea for Imodium:
Sketches:
Scamp:
Mock-up:
Truth/Insight Imodium:
It takes less than an hour to relieve your symptoms save your toilet rolls, your tummy will thank you!
Radio Script
Radio Recording:
TV Script
Get 16–18-year-olds to join the Army
Client: The British Army
Duration: 60 seconds
Title: Challenge Yourself Be A Hero
Character: Michael
Truths About The Army:
- People join the army because of patriotism wanting to represent their country and serve those who live in it therefore wanting to make all citizens proud of them.
- People join the army because they want to experience new thrills experiencing the life of action and adventure what an everyday job can’t supply thus fulfilling their lifetime dream.
- People join the army because it pays them significant amounts of funds, something an everyday 9-5 job won’t offer.
- People gain an incredible amount of knowledge about the world and how different countries operate.
- People join the army for mental and physical discipline as in the army people do extensive hard training to build up resistance against the harsh casualties and injuries they must face.
- People Join the army because they are academically challenged, and the army offers lifelong experiences and lessons something a school can’t teach thus equipping them better for the harshness life brings.
The army is good for physical and mental discipline.
‘’ You can focus on extensive amounts of time in a gym then put that mental discipline to good use in the trenches.
‘’Can lift extremely heavy bags and weights in everyday life? You can put that power ability to good use in combat on the fields.
‘’ If you are a fitness fanatic who loves can jogging 30+ minutes straight without feeling the slightest exhaustion then the battlefield is suited for your physical needs jogging.
‘’More of a fitness freak rather than a bookworm use your superior athletic skills to save lives.
‘’Can’t focus on school but can focus on intense workouts use that focus to defeat your enemies.
‘’You were a student in your P.E class but a hero to your country
‘’ Be able to strategize your nation’s will to live the biggest inspiration you can give to your country
‘Your ability to stay physically healthy can train soldiers in the best shape on the battlefield.
Synopsis:
This TV ad features a 18 year old boy who tries find a job with no luck, he succeeds well in every sport he plays and is mentally focused in physically related activities and finds his destiny within the army.
TV Script
(Michael is sitting at the computer applying for job applications)
(Receiving multiple rejection letters)
(Acts out in frustration because of constant rejection emails and heads to the gym to relieve his stress)
The scene leads to Michael in the gym working out and his coach encourages him.
Coach: Come on Michael, you can do it!
(Michael continues to do various push-ups and sit ups)
Coach: ’That’s it for tonight!’
Michael: ’Thank you, Coach, for another great session!’
(Michael leaves the gym and heads home to watch TV)
Michael:’ I wish I could elevate myself into something big and enhance my career.
(Advert comes on the narrator speaks)
Narrator: Are you a Fitness Fanatic who enjoys the thrill of new challenges?
Narrator: ‘You can focus on extensive amounts of time in the gym? Put that same focus to good use in the trenches.
Narrator: Come and join the army we are recruiting the next generation of brave mentally disciplined and athletically superior soldiers.
Narrator: You were a student in the P.E class but could be a hero to your country.
(Black Screen)
Photographic Storyboard
About Me:
References:
Radio Script SFX:
Pixbay.com (2024). Pixabay. [online] Pixabay.com. Available at: https://pixabay.com/sound-effects/search/chair/?pagi=3 [Accessed 17 Nov. 2024].
Zedge. (2022). Samsung Spaceline notification sound by Android_Ringtones – Download on ZEDGETM | 7109. [online] Available at: https://www.zedge.net/notification-sounds/71348363-eb51-45eb-8d21-0151aefc7109 [Accessed 17 Nov. 2024].
TV Script Army:
Jobs.Army.mod.uk (2023). Army careers | The British Army. [online] Army.mod.uk. Available at: https://www.army.mod.uk/army-careers/ [Accessed 17 Nov. 2024].
Army.mod.uk. (2024). Find A Role | Army Jobs. [online] Available at: https://jobs.army.mod.uk/regular-army/find-a-role/?_gl=1 [Accessed 17 Nov. 2024].
Ministry of Defence (2024). British soldiers to use high-tech rifle sights in jobs boost for Wales. [online] GOV.UK. Available at: https://www.gov.uk/government/news/british-soldiers-to-use-high-tech-rifle-sights-in-jobs-boost-for-wales [Accessed 18 Nov. 2024].
Sabbagh, D. (2024). Morality and reality: the key problems facing UK military recruiters. The Guardian. [online] 26 Jan. Available at: https://www.theguardian.com/uk-news/2024/jan/26/morality-and-reality-the-key-problems-facing-uk-military-recruiters [Accessed 14 Nov. 2024].
Candlin, A. (2024). Damning figures for UK military recruitment with 54% giving up on the process last year. [online] www.forcesnews.com. Available at: https://www.forcesnews.com/services/army/damning-figures-uk-military-recruitment-54-giving-process-last-year [Accessed 14 Nov. 2024].
Capita. (2024). Adapting military recruitment for modern challenges: Improving engagement, applications and outcomes. [online] Available at: https://www.capita.com/our-work/adapting-military-recruitment-modern-challenges [Accessed 14 Nov. 2024].
Army.mod.uk. (2024b). What Age Can You Join The Army. [online] Available at: https://jobs.army.mod.uk/how-to-join/can-i-apply/age/ [Accessed 14 Nov. 2024].
The National Lottery:
Bagwold (2016). New Euro Lottery ticket. [online] Dreamstime. Available at: https://www.dreamstime.com/editorial-stock-photo-new-euro-lottery-ticket-swindon-uk-july-qr-code-white-background-image74894208 [Accessed 9 Nov. 2024].
Pngtree. (2019). Lottery Balls PNG Transparent Images Free Download | Vector Files | Pngtree. [online] Available at: https://pngtree.com/so/lottery-balls [Accessed 10 Nov. 2024].
National-lottery.co.uk. (2017). Home | The National Lottery. [online] Available at: https://www.national-lottery.co.uk/ [Accessed 17 Nov. 2024].
1000logos.net. (2024). National Lottery Logo and symbol, meaning, history,PNG,brand. [online] Available at: https://1000logos.net/national-lottery-logo/ [Accessed 11 Nov. 2024].
Imodium:
IMODIUM®. (n.d.). IMODIUM® Instants for Diarrhoea Relief. [online] Available at: https://www.imodium.co.uk/products/main/imodium-instants [Accessed 19 Nov. 2024].
1000logos.net. (2024a). Imodium Logo and symbol, meaning, history, PNG, brand. [online] Available at: https://1000logos.net/imodium-logo/ [Accessed 11 Nov. 2024].
Marshall, H. (2020). Imodium (loperamide). [online] Medicalnewstoday.com. Available at: https://www.medicalnewstoday.com/articles/imodium#_noHeaderPrefixedContent [Accessed 8 Nov. 2024].
IMODIUM®. (n.d.). IMODIUM®. [online] Available at: https://www.imodium.co.uk/ [Accessed 9 Nov. 2024].
PNG All -. (2020). Tissue Paper PNG Transparent Images. [online] Available at: https://www.pngall.com/tissue-paper-png/ [Accessed 9 Nov. 2024].
mediaroom.scholastic.com. (2023). New Data from the Scholastic Kids & Family Reading ReportTM Finds Kids are Reading Less as They Age | Scholastic Media Room. [online] Available at: https://mediaroom.scholastic.com/index.php?q=press-release/new-data-scholastic-kids-family-reading-report-finds-kids-are-reading-less-they-age [Accessed 12 Nov. 2024].
nhs.uk. (2024). About loperamide. [online] Available at: https://www.nhs.uk/medicines/loperamide/about-loperamide/ [Accessed 14 Nov. 2024].
Nokia 3310:
www.mobilephonemuseum.com. (n.d.). Nokia – 3310. [online] Available at: https://www.mobilephonemuseum.com/phone-detail/nokia-3310 [Accessed 7 Nov. 2024].
Lewis, D. (2017). 18 Facts About the Indestructible Nokia 3310. [online] The Fact Site. Available at: https://www.thefactsite.com/nokia-3310-facts/ [Accessed 7 Nov. 2024].
Rowell, C. (2020). The Nokia 3310: A brief history. [online] businesschief.com. Available at: https://businesschief.com/technology-and-ai/nokia-3310-brief-history-1 [Accessed 7 Nov. 2024].
Amazon.co.uk. (2024). Nokia 3310 3G SIM-Free Feature Phone – Azure Blue: Amazon.co.uk: Electronics & Photo. [online] Available at: https://www.amazon.co.uk/Nokia-3310-SIM-Free-Feature-Phone-Azure-Blue/dp/B076GWLNWL [Accessed 10 Nov. 2024].
Pngegg.com. (2024). Grassy Hills, green grass field, png | PNGEgg. [online] Available at: https://www.pngegg.com/en/png-fnbdw [Accessed 10 Nov. 2024].
High (2015). brusheezy. [online] Brusheezy. Available at: https://www.brusheezy.com/brushes/56016-9-high-resolution-tree-brushes#google_vignette [Accessed 11 Nov. 2024].
Nayan (2014). Nokia Oyj to become Microsoft Mobile Oy, Nokia to retain its suppliers base post the deal? – Nokiapoweruser. [online] Nokiapoweruser. Available at: https://nokiapoweruser.com/nokia-oyj-to-become-microsoft-mobile-oy-nokia-to-retain-its-suppliers-base-post-the-deal/ [Accessed 11 Nov. 2024].
Nokia Logo Png – Free Transparent PNG Logos. (n.d.). Nokia Logo Png – Free Transparent PNG Logos. [online] Available at: https://www.freepnglogos.com/pics/nokia-logo-png [Accessed 12 Nov. 2024].
On, M. (2019). Huge full moon on the night sky with bright stars. [online] iStock. Available at: https://www.istockphoto.com/photo/huge-full-moon-on-the-night-sky-with-bright-stars-gm1090491916-292536412?searchscope=image%2Cfilm [Accessed 12 Nov. 2024].
www.gsmarena.com. (n.d.). Nokia 3310 – Full phone specifications. [online] Available at: https://www.gsmarena.com/nokia_3310-192.php [Accessed 12 Nov. 2024].
Pictures Used for Photoshop Mock-Ups
Nokia:
Pngegg.com. (2022). Gravestone, Gravestone png | PNGEgg. [online] Available at: https://www.pngegg.com/en/png-wncpc [Accessed 17 Nov. 2024].
The National Lottery:
Gambling Commission. (2024). Protecting the National Lottery brand. [online] Available at: https://www.gamblingcommission.gov.uk/public-and-players/guide/page/protecting-the-national-lottery-brand [Accessed 8 Nov. 2024].
About me:
flaglane.com. (n.d.). Free Jamaica Flag Images: AI, EPS, GIF, JPG, PDF, PNG, and SVG. [online] Available at: https://flaglane.com/download/jamaican-flag/ [Accessed 7 Nov. 2024].
flaglane.com. (n.d.). Free United Kingdom Flag Images: AI, EPS, GIF, JPG, PDF, PNG, and SVG. [online] Available at: https://flaglane.com/download/british-flag/ [Accessed 7 Nov. 2024].
Elegantflyer.com. (2021). African Rhythm CD Cover. [online] Available at: https://www.elegantflyer.com/free-cd-dvd-templates/african-rhythm-free-cd-cover-psd-template/?utm_content=link [Accessed 10 Nov. 2024].